The idea behind The Laid Back Bride (TLBB) is that bridal could be more diverse and way cooler. I'm Aleena Long, Founder of The Laid Back Bride. I began working in the bridal industry as a stylist and fell in love with the fabrics, styles, atmosphere, the people and the experience itself. I noticed a lot of what was out there looked similar and there wasn't a lot of choice for the "go against the grain" brides. Having always had a creative flair and a desire to run my own business I decided to go out on my own.
My purpose? To create bridal wear that is unlike what you see everywhere else. To provide a bridal shopping experience that is inclusive with more of a relaxed vibe, in place of the usual exclusionary and formal feel of bridal stores. To be a retailer that doesn't just stock a standard list of big name designers but offers something more. I along with some help from my design team created an in-house label that would appeal to brides wanting something a little different for their big day. To compliment our designs I've sourced and selected quality handcrafted pieces from around the world. My vision, a one stop shop, a place where you can purchase your dress, accessories, jewellery AND shoes!
I've set out to create a place where the dresses are crafted, not produced. The decor and mood is light-hearted, comfortable and stress-free. Where the service is welcoming, fun and friendly, not judgy. I'm dedicated to setting a new standard for what bridal shopping could and should be and invite you to visit me in studio.
"I would have to say the best part of my job is sharing and experiencing the excitement and joy when a bride-to-be finds her perfect dress. It is one of the most rewarding feelings and is why I love what I do. I take great pride in providing positive and happy experiences for each and every bride that chooses to shop with us" - Aleena Long