The idea behind The Laid Back Bride (TLBB) is that bridal could be more diverse and way cooler. Founder Aleena Long began working in the bridal industry as a stylist. She fell in love with the fabrics, styles, atmosphere, the people and the experience itself. However, she did notice a lot of what was in the stores looked alike and that there wasn't a lot of choice for the "go against the grain" brides. Having always had a creative flair and a desire to run her own business Aleena decided to go out on her own.
Her purpose? To create bridal wear that is unlike what you see everywhere else. To provide a bridal shopping experience that is inclusive with more of a relaxed vibe, in place of today's exclusionary and formal feel. The Laid Back Bride was never going to be just another retailer stocking a standard list of big name designers. Aleena, along with some help from her design team created an in-house label that would appeal to brides wanting something a little different for their big day.
To compliment her designs she sourced and handpicked quality handcrafted pieces from around the world. The vision, a one stop shop, a place where you can purchase your dress, accessories, jewellery AND shoes!
Aleena has set out to create a place where the dresses are crafted, not produced. The decor and mood is light-hearted, comfortable and stress-free. Where the service is welcoming, fun and friendly, not judgy. Her aim to set a new standard for what bridal shopping could and should be.
"I would have to say the best part of my job is sharing and experiencing the excitement and joy when a bride-to-be finds her perfect dress. It is one of the most rewarding feelings and is why I love what I do. I take great pride in providing positive and happy experiences for each and every bride that chooses to shop with us" - Aleena Long