aleena long
founder + stylist
Hey, I’m Aleena — bridal stylist turned boutique owner, and the heart behind The Laid Back Bride. My love affair with weddings started in a Brisbane bridal shop, where I worked my way up to 2IC. I was hooked — not just on the dresses, but on the entire experience. Helping someone find the dress? There’s nothing like it.
But there was something missing. I kept hearing the same thing from brides: “Everything looks the same.” They wanted something different — something that actually felt like them. And honestly? I got it. When I was dress shopping for my own wedding, I felt out of place and overwhelmed. I remember choosing a dress thinking, “This will do.” It wasn’t exactly me, but at the time, it felt like the best option, and I was just ready to be done.
That feeling stuck with me. So in late 2019, I decided to do something about it. After 14 months of behind-the-scenes hustle, The Laid Back Bride officially opened in February 2021 with one mission: To do bridal differently.
No pressure. No stiff sales vibes. Just a chill, fun space where you can try things on, be yourself, and feel amazing doing it.
Whether you’re after something minimalist, romantic, boho, or completely unexpected — I’ve curated a collection for brides who want to break the mould, not fit into one.
Sound like your scene? Book your appointment and come hang out. Let’s find the dress that feels like you.
"The best part of my job? Hands down, it’s sharing that special moment when a bride-to-be finds the one. The excitement, the happy tears—it never gets old! It’s why I love what I do. A close second? Creating a fun, positive, and stress-free experience for every bride who walks through our doors." – Aleena
Sarah M"Aleena’s boutique is beautifully designed and welcoming. I felt comfortable from the start, and the service was incredible. My dress was unique, high quality, and truly ‘me.’
Highly recommended!"