My love for bridal began during my time as a stylist at a bridal store in Brisbane. After a few months, I was promoted to the position of 2IC, and it was about then that I truly fell for the bridal world--the dresses, the atmosphere, the people, and the overall experience. I shared in the excitement and challenges of finding the one.

But the more I immersed myself in bridal, the more I noticed how similar everything looked from one store to the next. The lack of diversity made it hard for some brides to find an outfit they could feel themselves in. Reflecting on my own dress-shopping experience, I could empathise with their struggle. I remember feeling out of place, underdressed, and underwhelmed by the limited choices. In the end, I settled for a dress that was okay—not exactly my style—but I was so ready to be done with the whole process, and it seemed like the best option among everything I tried on.

That experience (along with countless chats with brides-to-be who felt the same way) inspired me to create The Laid Back Bride in late 2019. After 14 months of planning, I officially launched in February 2021 with one goal: to do bridal differently. I wanted to create more than just a store—I wanted to be a trusted partner in the industry, focused on serving rather than just selling.

So, when you choose The Laid Back Bride, know that you’re in good hands