aleena long
founder + stylist
My love for bridal began while working as a stylist at a bridal shop in Brisbane. I was quickly promoted to 2IC, and that’s when I truly fell for the world of bridal—the dresses, the atmosphere, the people, and the overall experience. I shared in the excitement and challenges of finding the one.
But brides would come in searching for something unique, only to feel disappointed that every bridal store carried similar styles. After doing my own research, I realised there was a real gap for those wanting something different.
Thinking back to my own wedding dress search, I could totally relate. I remember feeling out of place, underdressed, and underwhelmed by the limited choices. In the end, I settled for a dress that was okay—not exactly my style—but I was so ready to be done with the whole process, and it felt like the best option at the time.
That experience (along with countless chats with brides-to-be who felt the same way) inspired me to create The Laid Back Bride in late 2019. After 14 months of planning, we officially launched in February 2021 with one clear goal: to do bridal differently.
More than just a wedding dress boutique, I wanted to create a space that feels like shopping with a friend—fun, relaxed and stress-free. No pushy sales, just genuine support in finding a wedding dress that feels right for you.
Sound like your scene? Book your visit at our bridal boutique today!
"The best part of my job? Hands down, it’s sharing that special moment when a bride-to-be finds the one. The excitement, the happy tears—it never gets old! It’s why I love what I do. A close second? Creating a fun, positive, and stress-free experience for every bride who walks through our doors." – Aleena
Sarah M"Aleena’s boutique is beautifully designed and welcoming. I felt comfortable from the start, and the service was incredible. My dress was unique, high quality, and truly ‘me.’
Highly recommended!"
