meet the woman behind it all

aleena long


My love for bridal started in a pretty unexpected way. A friend told me about a job at the bridal store where she worked and suggested I go in for a chat. I remember thinking, Me? In sales? Haha, no way. But I went anyway—what did I have to lose?—and quickly realised it was so much more than just selling a product. It was about people. Listening, guiding, connecting—that part came naturally.

Before long, I was promoted to 2IC and completely fell for the world of bridal: the dresses, the energy, the amazing women I got to meet, and the emotional rollercoaster of finding the one.

But I also saw the same story on repeat—brides looking for something different, leaving disappointed because everything felt the same. I could relate. When I was looking for my own dress, I felt underwhelmed, underdressed, and completely out of place. I settled on something that was... nice. Not really me, but it felt like the best option at the time. And honestly? I just wanted it done.

That experience—and the countless chats I had with brides who felt the same—stuck with me.

After over a year of planning, I launched The Laid Back Bride in February 2021 with one goal: to do bridal differently.

It’s just me here—owner, stylist, and everything in between. I’ve created a space that feels like shopping with a friend—somewhere you can be yourself, find your bridal style, have fun, and feel supported while doing it.

No pressure. No pushy sales tactics. Just good vibes, honest advice, and a genuine desire to help.

If this sounds like your kind of space, we'd love to see you in studio!

"The best part of what I do? Hands down, it’s sharing in the excitement and emotion when a bride-to-be finds the one—it never gets old. It’s the best kind of magic. I feel very lucky to witness those special moments and help someone feel amazing in their own skin." - Aleena

★★★★★

"Thank you so much Aleena for helping me to find my wedding dress. The whole process was very easy, and I felt so comfortable trying on all the dresses. You were wonderful at helping me to finally choose the one. The dress looked beautiful and very much suited our wedding".

Karina